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Shown above is a Graphic Design-Advertising Brochure, France 1962, by Draeger Frères/Agence Wallace. Square format 27.5 cm. A superbly designed piece with surprising quotations by authors and painters marrying the art of the image with that of the word. Let’s have a look inside!
Shown above is a spread with the reproduction of an oil painting by Georges Mathieu.
Draeger was considered one of the foremost printers during the Twentieth Century in France, the brochure shows how they pull out all stops in the early sixties to capture the number one place in advertising. This piece of graphic design produced entirely in house with the mission to attract new clients succeeds admirably.