art, book, chermayeff and geismar graphic designers, culture, design, dick elffers graphic designer, education, Edward Bawden graphic deigner, George Tscherny graphic designer, Giovanni Pintori graphic designer, Graphic Designers, Grosse Designer der Werbegrafik series, hans hillman graphic deigner, henry wolf graphic designer, herb lubalin graphic designer, herbert leupin graphic designer, history, j.mueller-brockman graphic designer, Jan Lenica graphic designer, jean-michel folon graphic designer, louis danziger graphic designer, louis dorfsman graphic designer, Mid Century American and European graphic design resource, milton glaser graphic designer, Paul davis graphic designer, peter max graphic designer, photos, r.o.blechman graphic designer, rudolph de harak graphic designer, Schuler Verlagsgesellschaft publisher Munich Germany, tomi ungerer graphic designer
In the early 1970’s the Schuler Publishing Company in Germany published Grobe Designer in der Werbegraphik a series of 8 volumes on the work of numerous important graphic designers active in the advertising field in Europe and the United States.
We have five of the eight uniformly designed hardbound volumes each with a dust jacket, shown here in our library as: funf USA I, sechs USA II, sieben USA III, eins Europa I and zwei Europa II. The text is in German, French and English and the volumes were printed to a very high standard in Japan. Each volume runs approximately 125 pages with a short biography, a large number of illustrations (many full page), in black/white or in color and an artists statement or short interview.
The back covers shown below feature photographs of the designers in that particular volume. We start with a photo of the back covers of volume USA I, USA II, USA III followed by the front cover of Europa I then its back cover followed by Europa II and end with its back cover.
With some exceptions, the photographers who contributed designer portraits are not credited in the captions throughout the volumes. In a future post we will cover in more depth the fascinating work inside these volumes.