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The year is 1936 and Italian graphic design is slowly reaching its zenith.These tourist brochures were usually edited in several languages, this one is in French and so are the others presented here.

They were issued by the state run tourist agency ENIT and measure a uniform 13cms x 19.5 cms (5 x 10 inches) and were printed at different printers throughout the North of Italy. The colored covers follow the prevailing 1930’s typographical style with photographic up shots and photo collage images. No designer credit is given and one can only speculate if there was an actually type of art direction here. The photos are generally of high quality and the camera work is interesting. The graphic design sometimes make use of collages. Carlo Pagano, Eduardo Persico, are some of the names whose influence can be detected in the layout and photography but speculation does not serve any purpose here. Enjoy the type of photography so very much in the Interbellum style.

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notice how we are “sold photographically” on the architecture of the city.

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note the inserted image on the right page.

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an attractive lay out.

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the importance of the modern rail connection is evident from the photograph on the left.

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Naturally the industrial image and the reference to the Italian dictator Mussolini and his family are inserted as well since 1936 is the 14th year of the Fascist Revolution in Italy which is indicated as follows 1936-XIV using the Roman numeral system to indicate the year. This brochure has approximately 45 pages and is printed by Pizzi & Pizio that had printing facilities in Milan and Rome.

Notice the large F which stands for Fasci (the symbol for Italian Fascism) on the cover with the Colosseum.

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Julius Ceasar, the personification of all things Roman in this classic upshot which emphasizes the importance and scale.

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remember this is a tourist brochure.

Note that there is no coordination in the typefaces used on the covers of these brochures.

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The cover collage seems to follow the general style used in Italian painting between the Interbellum with lots of earthy colors.

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again the upshot to show the twin towers Bologna is famous for.

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The regime is exalting their architectural accomplishments, large stadiums which were built all over Italy and the involvement of people attending a soccer game. This brochure was printed in 1936 by the S.A. Arti Grafiche Bertarelli with establishments in Milan and Rome.

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Torino or Turin is the largest industrial based city at the time in Italy where the Fiat works are headquartered and the Tourist Office does its very best to present the city in that light. The oval track for car testing on top of the fiat factory was a world class design and is proudly featured in the photographs below.

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note the modern typeface used here unlike the other brochures. Similar typefaces were designed in Holland, France and Germany at that time.

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the helicoidal ramp leading to the roof.

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The Littoria Tower

Designed by Giovanni Batista Viotti it is located in the center and at the time this tower was the first and highest residential skyscraper in the city. It was started in 1933 and finished in 1934. The building is a fine example of the Rationalist or Modernist Italian style in architecture with its rounded corners and the first Italian skyscraper with a total welded metal frame construction. The facade is entirely constructed with bricks and the highest brick facade building at the time, worldwide.

The photograph below courtesy of “TorreLittoriaStruttura” di n.d. -mepiemunt.it. is from wikipedia and shows the metal structure.

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Of course not all travelers did the grand city tour, many came for the religious sites and one of the more famous ones besides Rome is found in the town of Assisi, the spiritual home of Saint Francis of Assisi.

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Again a different slanted letter is used on the cover.

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