architecture, Assisi, Bologna, Carlo Pagano, Colosseum, culture, Eduardo Persico, Fascist Revolution in Italy, Giovanni Batista Viotti, Graphic design, Interbellum Graphic Design in Italy, Italian dictator Mussolini, Italian Travel Brochures, Italy, Julius Ceasar, Milan, photos, Pizzi & Pizio, Rome, S.A. Arti Grafiche Bertarelli, Torino, Torre Littoria Torino, tourist agency ENIT, travel, XIV th year of the fascist revolution
They were issued by the state run tourist agency ENIT and measure a uniform 13cms x 19.5 cms (5 x 10 inches) and were printed at different printers throughout the North of Italy. The colored covers follow the prevailing 1930’s typographical style with photographic up shots and photo collage images. No designer credit is given and one can only speculate if there was an actually type of art direction here. The photos are generally of high quality and the camera work is interesting. The graphic design sometimes make use of collages. Carlo Pagano, Eduardo Persico, are some of the names whose influence can be detected in the layout and photography but speculation does not serve any purpose here. Enjoy the type of photography so very much in the Interbellum style.
Note that there is no coordination in the typefaces used on the covers of these brochures.
Designed by Giovanni Batista Viotti it is located in the center and at the time this tower was the first and highest residential skyscraper in the city. It was started in 1933 and finished in 1934. The building is a fine example of the Rationalist or Modernist Italian style in architecture with its rounded corners and the first Italian skyscraper with a total welded metal frame construction. The facade is entirely constructed with bricks and the highest brick facade building at the time, worldwide.
The photograph below courtesy of “TorreLittoriaStruttura” di n.d. -mepiemunt.it. is from wikipedia and shows the metal structure.
Of course not all travelers did the grand city tour, many came for the religious sites and one of the more famous ones besides Rome is found in the town of Assisi, the spiritual home of Saint Francis of Assisi.