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img_0012Documentation of Art in general has gotten better and better through the years. Posterity simply demands it. The lack of acquisition funds by museums, as well as, the need by the artist to circumvent the more traditional channels for the distribution of their works has led to greater collaboration between graphic designers and other artists working in different media. The art of the seventies is a good place to start this post to illustrate the documentation of art.

The above shown catalog Schweiz Suisse Svizzera is the companion catalog to the 1970 Swiss entrees for the 35th Biennale in Venice Italy.

img_0013Description: Cover in acetate with text in white. The following page carries the text in red printing, on the acetate cover the red forms the shadow. The oblong catalog measures 21 cm. H x 24 cm. W, 55 numbered pages of text, 17 black & white photographs of the artists and their works, one fold out black/white, one original black and white relief print, 3 double page fold outs in color and one drawing printed on glassine (glossy transparent) paper. Spiral metal binding.

Three artists working in different media were selected to participate in the exhibition: Jean-Edouard Augsburger, Peter Staempfli and Walter Voegeli.

img_0014Jean-Edourd Augsburger invented a special print technique combining etching on hand made paper molded in relief in a mold such as the above print. I realize that the 3 dimensional print is hard to recognize in the catalog and subsequent scans but the next photographs will make it clear.

img_0016img_0015Some of his work was printed at the famous printer Lafranca in Locarno.

The interaction between literature and illustration is beautifully reflected  in a poem by Frederico Garcia Lorca with the etched illustrations done by Augsburger which can be seen here.

The text throughout the entire catalog is by three different museum conservators and is printed in the modern Swiss style of 3 columns across. The section on each artist is interleaved with a pink acetate sheet.

img_0017The zigzag paper cut out above, hides the face of the Pop Art artist Peter Staempfli on the next page.

img_0018Peter Staempfli became well known for his very large realist paintings expounding on speed and automotive details among other items.


Oil on canvas measuring six meters wide (24 ft) x 2 meters high ( 8 ft.)

clipboardOil on canvas of almost the same dimensions as the piece in the photo above.

img_0022img_0023Walter Voegeli pictured above, started in the arts as a painter but switched early on to sculpting but in the early sixties he switched again, he abandoned working in metal to devote himself to working with plastics and other synthetic materials, creating sculptured walls in relief, some of which with very large dimensions for public commissions.

img_0024A drawing showing the various forms.

img_0025img_0026A group of three elements in polyester in red and blue each measuring approximately 5ft. x 5 ft., in a private garden in 1968. Walter Voegeli became a pioneer in plastic sculptural objects, a trend successfully applied by Italian painters like Scheggi, Bonalumi, Castellani and others and some members of the Zero Group in Germany.

The graphic artist/designer of this catalog is Mark Jeker.